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Link Building Strategies - How to Build Masses of Back Links And Get A Flood Of Website Visitors
by Lynne Lee
If you want your site to rank well in the search engines you need lots of links pointing back to your site. The more back links you have the better. But don't rush and suddenly get thousands of links pointing to your site, you need to grow your back links naturally. It seems more natural to get a few back links every day than to suddenly get thousands of back links overnight. The search engines watch for unnatural patterns, and if they think you are trying to manipulate them, they will drop your site from the search results. The one thing you don't want to do is give the appearance of anything that looks contrived. Resist the temptation to buy thousands of links, exploding your link popularity overnight will get your site penalized.
There are many ways to get back links:
* Develop relationships with other webmasters to get reciprocal links from related sites. * Involve yourself in forums related to your niche and include a link to your site as part of your signature file.
*Create Squidoo lenses or HubPages with a link back to your site.
* If you have a blog, add your blog feed to your Squidoo lens or HubPage. * Write articles for article directories and include a link back to your site in the bio box or author's resource box.
*Use Social Bookmarking services to bookmark your pages and encourage your visitors to do the same. *Use Twitter to send a 'tweet' when you post a new article.
* Create profiles on Facebook, LinkedIn and Naymz and include links to your site
Get lots of back links using relevant keywords
How you link is important. It helps to create anchor text using keywords for your back links where you can. Anchor text is a clickable link, it is simply the text used to link to your site.
The search engines use this text to help them decide what your page, is about. You won't always be able to specify the anchor text, but make sure you seize the opportunity when you can.
You want to use both your main keywords, and variations of your keywords. Try to vary the text you use to link to your site so that it looks natural. And remember that each page on your site ranks for its own keywords, so the keywords you use when you link to a specific page on your site won't necessarily be the same as when you link to your home page.
Reciprocal links are the least valuable but it won't hurt to have a few reciprocal links from a few well chosen sites. If you swap links with another site, make sure you say what you want your anchor text to be.
When you create Squidoo lenses and Hub Pages, or create your forum signature you have full control over your anchor text. Create links using variations of the keywords you want the page to rank for.
Link building is a very important aspect of search engine optimization, so make sure you create a link building strategy and keep on building links to all the main pages on your site. You will soon see an improvement in your search engine rankings and an increase in the traffic to your site. Building back links is well worth the effort.
About the Author
There are free resources to help you get more than your fair share of free search engine traffic at
optimizeyourwebsiteblog.com
Lynne Lee is a coach and SEO consultant who specialises in demystifying SEO. Discover how to optimize your website at seoissimple.com
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